Marketing :The Core Roger A. Kerin, Steven W. Hartley.

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TextLanguage: English Publication details: New York Mc Graw Hill 2009Edition: Third editionDescription: 493 p. Includes subject index 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Chin Christian University Bachelor of Business Administration	658.8 Ker (Browse shelf(Opens below))	Available		07226

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Previous	658.8 Cur A short course in international marketing : approaching and penetrating the global marketplace	658.8 Fab Bond markets, analysis and strategies	658.8 Go Fundamentals of marketing in the Philippine setting : understanding the critical role of the marketing mix in the success and failure of a company's products and brands	658.8 Ker Marketing :The Core	658.8 Kim Blue ocean strategy how to create uncontested market space and make the competition irrelevant	658.8 Kot Marketing management	658.800 Lov Services marketing	Next

Initiating the marketing process, Understanding buyers and markets,Targeting marketing opportunities.

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